Eat The Frog Fitness is a training program based on science and backed with the latest technology to give members the most results driven and personal experience possible.

After years of training for the Olympics, Co-Founder and Olympic Gold Medalist, Bryan Clay looked at what was next. With a passion to take everything he’d learned from his years of perfecting his craft, Eat The Frog fitness was born.

Eat The Frog Fitness brings together the best of personal training and group fitness in a fully-immersive, 57 minute session packed with industry leading equipment, certified coaches, and custom heart rate training.

Your ‘frog’ is your biggest, hardest task of the day. I think of it as the one immediate task that could have the greatest positive impact on your life, and for many people, that’s fitness.


Eat The Frog Fitness takes a hyper-personal approach to group training. This is fitness designed for you – we start by meeting you where you’re at and coaches modify to support at your own fitness level.


At Eat The Frog we customize your heart rate during your fit assessment to optimize calories burned, deliver more accurate post-workout stats, and provide you a personal 8-week training plan.


With 24/7 access Eat The Frog is the only fitness studio offering coach-lead and virtual in-studio sessions.

Need an extra push? Our 1:1 coaching and #FrogSquad community is there every step of the way.


Bryan has taken his knowledge of successful fitness regimens and tailored them to create a powerful training experience for people of all fitness levels. Our proprietary training methods are designed to deliver the most effective training experience in the market. If it’s your first time in the gym or you’re an elite athlete, our system adapts to your level of fitness.


Our quirky name, inspired by a quote that Mark Twain made famous, refers to tackling the hardest things in life. For many people – that’s fitness.

As a professional athlete, Bryan Clay approached each day with a champion mindset. Simply put, he had to “Eat The Frog”! No matter what his training had in store for him, he had to attack it head on.

We’ve adopted the same champion mindset. We attack whatever life has in store for us with 110% effort. We don’t push it off, or shy away from it. To become the most excellent version of ourselves; we work hard, never give up, we Eat The Frog!


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Ankeny, IA 50023

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