Data Elements: Franchise Opportunities Main



US fitness industry



sold since 2017



in boutique
fitness market

What does it mean to Eat the Frog? Simple. It means overcoming the fear that stops you from trying something new, tearing down the barriers to success, and achieving results that you didn't think were possible.

That's what Eat the Frog Fitness is all about. Eat the Frog Fitness takes an innovative, technology-driven approach to workouts unlike anything else on the market.

Through personalized, low-impact, and variable intensity performance training, Eat the Frog Fitness combines the motivation and energy of group workouts with the tailored, customized experience of a personal trainer.

Today, we're rapidly expanding into new markets across North America. If this sounds like the opportunity for you, [download the information kit] and take the first step toward opening an Eat the Frog Fitness franchise in your community.

From Olympic Gold to the Future of Fitness

Co-Founder and 2008 Olympic Gold Medalist Bryan Clay is no stranger to the workout room. Throughout his 20+ year career as an elite athlete, Bryan learned the importance of taking care of his body, aligning his workout with his fitness goals, and achieving real results by leveraging the right technology and equipment.

However, when he looked around the fitness industry, what he saw just didn't make sense. Too many people were taking part in high impact, standardized workouts that didn't take their fitness level, skills, or goals into consideration.

Bryan and Co-Founder Joe Culver decided to put an end to cookie-cutter workouts. They took the best training programs normally reserved for elite athletes and developed a personalized, innovative program that is now accessible to all Eat the Frog Fitness members.

Join an Emerging Franchise Positioned for Growth

Eat the Frog Fitness is one of the most exciting fitness franchise opportunities available. As a franchise owner, you get all the support, training, operational procedures, and tools you need to build a successful business in a fast-growing market.

Potential For Growth

Most gyms depend on people not showing up. Not ours. Our 24/7 model, combined with our in studio virtual training options reduces staff overhead, increases margin for our franchise owners and helps keep membership retention high. You'll enjoy a strong recurring revenue model that can grow over time.

Grand Opening and Presales

We'll guide you through the process of selecting and building your location, setting up your equipment, and growing your membership through our proven presales campaigns so that you're ready to welcome new members as soon as you open your doors.

Marketing and Sales

Gain access to a large collection of marketing materials, a yearly marketing calendar, and resources for local marketing campaigns. Everything's provided, you just need to focus on reaching new members.

Innovative Technology

Our proprietary fitness planning software takes information from the Fit Assessment and InBody technology to provide personalized fitness plans for every member. You'll have all of the technology and systems you need in your facility, from security to displays and everything in between.

Training and Support

Take part in our comprehensive training program that gives you the tools, knowledge, and skills needed to run your business. You'll also have ongoing access to proven operational guides, support and meetings with Home Office, and opportunities to collaborate with other franchise owners across North America.




"After first stepping in to one of their studios, I fell in love with the Eat The Frog workouts, and their heart-rate based technology platform, which I believe is second to none. I think that personalized, group training is the direction that the fitness industry is headed, and I could not have made a better decision than opening a location."

read fred's story


Broadlands, VA

"The community/family feel that so many people love about small group training is priceless at Eat The Frog. We have a good time at the studio and often spend quality time with our members outside of their training sessions!"

read julie's story


San Diego, CA

"Eat The Frog has created such a supportive family in a short time. There are some outstanding franchisees involved and I cannot wait for more to join. Eat The Frog has unlimited upside; I couldn't be happier that I made the leap (pun intended) into the Eat the Frog family."

read mike's story


Get more information on why owning an Eat the Frog Fitness franchise is such a great business opportunity and amazing brand to be a part of.



As an emerging franchise opportunity, we have several franchises still available in prime locations across the United States and Canada. View the map below to see licenses available.

Invest in the Future of Fitness

Like any business, opening an Eat the Frog Fitness franchise means making an investment. To help you determine if this is the right opportunity for you, we've provided some basic numbers you should be aware of before applying.

  • Initial Franchise Fee* - $49,000
  • Liquid Capital Required* - $200,000
  • Minimum Net Worth* - $500,000
  • Total Estimated Initial Investment* - $557,500 - $791,000

Who Achieves Success?

In addition to the financial requirements, we've found that certain types of people achieve success with Eat the Frog Fitness. You're a good fit if you:

  • Have previous experience running a successful business or franchise
  • Are passionate about health, fitness, and helping people achieve their goals
  • Bring a strong understanding of marketing, sales, and team development
  • Want to build a community and bring like-minded people together
  • Are hands-on and actively involved in the day-to-day operations of the business


Curious to learn more? Fill out the form below to get access to our franchise information kit and our webinar presentation.

"We've always talked about doing something together in the fitness industry, but we didn't want to start from scratch. We fell in love with Eat the Frog Fitness after our first session, and we walked out the door ready to open our own franchise. Since then, Eat the Frog Fitness has been there for us and guided us through the entire process. If you're ready for a new challenge, now's your chance!"

Garrett & Connie Lee
Eat the Frog Fitness Owners

Phoenix, Arizona