Franchise With Us

Franchise With Us.


Founded by Bryan Clay and Joe Culver, Eat The Frog Fitness is a new fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness industry.

As the USA Decathlon Silver Medalist at the 2004 Olympics and the Gold Medalist at the 2008 Olympics, Bryan earned the esteemed title as the “World’s Greatest Athlete.” Bryan continues to work as Brand Ambassador & Coaching Specialist at Azusa Pacific University and is an investing partner in PK Fitness, focusing on heart rate technology. Joe Culver, has spent the past two decades as an executive for several companies, as well as business entrepreneur and Founder/CEO of Thrive Community Fitness and TCF Franchising, Inc.

Bryan has taken his knowledge of successful fitness regimes and tailored them to create the ultimate training experience for people of all fitness levels.

Designed for the franchise owner that desires a profitable business without 60-80 hour work weeks. ETF Fitness studios operate on a low overhead, limited staff model. By offering 8-10 “live coached” group training sessions per day along with non-staffed virtual training sessions to supplement our members’ overall fitness program, ETF Fitness allows franchise owners to manage the business and still manage to have a life outside of “business” hours.


ETF is the only fitness company in the market today that offers each member a personal training plan administered through group fitness sessions. We combine Olympic training insights, fit tests, periodize customized training plans, industry leading technology, 24/7 member access, and the lowest prices in the boutique fitness studio market to maximizes member results and investor earning potential.

  • icon liveLive & Virtual 24 Hr Access -
    Technology infused Training Studio
  • icon groupPersonalized Small Group Training Model
  • icon evalPre & Post fitness evaluations
  • icon plansTraining plans designed by the Best Athletes in the World
  • icon trainingAthletic-based Periodization Training that keeps members
    continually challenged
  • icon scienceScience based fitness programs
  • icon classesSessions offered: Strength, Cardio and FlexCore
  • icon appFitness App with goal setting, workout summary,
    individual/team fitness challenges, and redeemable points at
    national/local stores
  • icon wellnessCorporate Wellness Program
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With a $28 billion fitness industry that is only projected to experience continued growth, Eat The Frog Fitness is uniquely positioned to capitalize on the momentum. The boutique fitness studio model has seen 70% growth in recent years and is predicted to grow another 8% in the next 5 years.



For those interested in growing the Eat The Frog Fitness brand on a broader level, the Area Representative role may be the business opportunity to pursue. An Area Representative is an individual or group who secures the rights to a specific geographical territory with the sole intent and purpose to develop Eat The Frog Fitness studios in that territory by recruiting qualified franchisees and providing them ongoing support and coaching with assistance from the Franchisor. The Area Representative earns a share of commission and royalty revenue for all Eat The Frog franchise locations in their territory.

A limited number of Area Representative contracts will be awarded throughout the country. There are less than 55 of the initial allocation still available.


As an Eat The Frog Fitness Franchisee you will own a business with great potential in the growing $28 billion dollar fitness industry. You will have support every step of the way and have access to the Eat The Frog Fitness proprietary training materials and programming. You will be in business for yourself but not by yourself.

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ETF Franchising, LLC.
1567 Highlands DR NE
Suite 110, PMB 185
Issaquah, WA. 98029

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.