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4 New Franchise Owners Join Eat The Frog Fitness. General, Franchising Opportunities , New Location | Wednesday, September 1, 2021

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Eat The Frog Fitness welcomes four new franchise owners to the pipeline this fall, with first-ever training studios opening in Texas and Iowa.

Iowa to get their first Eat The Frog Fitness studio in Ankeny.

Lance and Michelle Arrasmith come to Eat The Frog Fitness with over 20 years of experience owning and operating businesses. They have recently owned and operated a highly successful automotive accessories shop for the past 17 years. They decided it was time to look for their next adventure leading them to open the next Eat The Frog Fitness and a new market for the brand in Iowa.

Ankeny, IA, located 20 minutes from the Capital city of Des Moines, is one of the largest and fastest-growing cities in the state.  With a growing demographic of people and a solid market to open a fitness franchise, it proved an excellent place for an Eat The Frog studio.

After exploring fitness franchise opportunities, Eat The Frog Fitness quickly became a standout option. Lance and Michelle met with Co-Founders Bryan Clay and Joe Culver to learn more about the business opportunity and franchise model and knew they’d found the perfect fit. Having built their Automotive Accessories business from the ground up, the support, training, and pre-built marketing that comes with an established franchise brand was essential to them when making their decision.

Lance and Michelle enjoy all the joys and challenges that come with building a business. They are looking forward to their new adventure as owners of an Eat The Frog Fitness studio. When they’re not overseeing their business, you can find them spending quality time together with their kids and traveling.

The Lusky's are ready to bring Eat The Frog Fitness to Texas.

With two boys off at college, an empty house, and extra time for a new business venture, Mike and Heidi Lusky were looking at potential business opportunities. They had a passion for health and fitness and were naturally drawn to the fitness industry. Fitness had made such an impact on their personal lives, and they loved the idea of bringing something so positive to the community. 

After looking at different fitness opportunities and researching the benefits of owning a franchise versus starting their own gym, they landed on a fitness franchise because of the support benefits. After lots of research and conversations, they landed on Eat The Frog Fitness as the best fit. 

Seeing the passion displayed by current Eat The Frog owner and operators sealed the deal for the Lusky's. They were blown away by the personal experience each member received as they got unmatched attention and training plans to help them achieve results. 

Mike and Heidi are excited to bring the most personal training experience to the Dallas Fort Worth community! They are set to open the first Texas studio, with several more to follow closely behind. 

Both Studios to Open Early 2022

Both Ankeny, IA and Dallas Forth Worth, TX, will open in early 2022. Watch their studio build-out and get updates about pre-sale membership announcements for both locations by following us @eatthefrogfitness on Instagram. Stay tuned for more information in the coming weeks as we continue to expand!

Interested in Learning More?

If you have considered owning your own fitness franchise, visit for more information.