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The Secret to Training Like an Athlete. General, Franchising Opportunities , Fitness, Nutrition | Friday, January 28, 2022


There's a sweet science to training like an athlete — a checklist of ingredients that needs to be carefully measured and combined.  

It's like baking a cake. You could have butter, eggs, flour – the works. But if you miss the sugar, the whole cake will be a bit off. 

In the same way, if you're going to meet your fitness goals, you need a personalized blend of training, nutrition, mindset, coaching, training plans, facilities, and ongoing guidance. Without all the ingredients, the recipe simply won't turn out right. 

When Olympic Gold Medalist Bryan Clay Co-Founded Eat The Frog Fitness, he wanted to use everything he learned through perfecting his craft over his 20-year athletic career. In other words, he wanted to share the recipe for fitness success. But he wanted it to go further than one or two elite-level studios, making it available to members all over the country from all walks of life. 

To accomplish this mission, Bryan joined forces with Co-Founder Joe Culver to make elite training experiences more accessible. He wanted to create a franchise business opportunity to help transform lives through personalized training that delivered superior results. 

The outcome was Eat the Frog Fitness.

The recipe for fitness success

One of the most vital ingredients of that recipe is personalization. A fitness plan that works for a professional sprinter won't work for a swimmer, right? In the same way, a fitness plan designed for someone trying to get stronger won't look the same for someone trying to lose body fat. 

From nutrition advice and coaching to world-class facilities, Eat the Frog is a top fitness franchise with the most personalized training experience on the market. And sports science is woven into the fabric of the programming used across all studios. 

The 'athlete' way has become part of Eat The Frog's DNA. 

So, how do you train like an athlete?

The top fitness franchise must-haves at Eat The Frog 

  • 1:1 coaching 

Training like an athlete means you need a coach who looks out for what's best for you and your body. Your coach will modify your workout with your goals and skill level in mind. While soreness is inevitable, Eat The Frogs Variable Intensity Performance Training (VIP Training) is low impact and can help you avoid potential injuries that other workout plans can cause. 

  • Find your people

Sometimes it takes a village, even at the top. That's what you've got with the Eat The Frog community, which has been coined the #FrogSquad. They're your team, a group of like-minded people who will motivate and support you. Like a sports team or a professional training squad, you'll be in the trenches together. This sort of teamwork is at the core of what makes Eat The Frog a top fitness studio.

  • Carefully crafted fitness plans

It's essential to understand the science of your body from the perspective of an athlete. Armed with your goals, fitness assessments, and heart rate technology, we're equipped with everything necessary to help you reach your version of fit faster. Unlike the plans you might find on fitness apps or your traditional boot camps, Eat The Frog Fitness offers hyper-personalized guidance that will prevent injury and help you enjoy the process. It's a carefully crafted fitness plan with a purpose – like a pro would have. 

  • Fuel the tank 

To produce top-tier fitness results, you have to feed the machine. Many of us are fascinated by the meal plans of sports stars – what food makes them run, swim, lift, throw or play so well? Professional advice and programs tailored for your body and intentions will equip you with the nutrients your body needs to smash your goals. 

  • State-of-the-art facilities worthy of pro athletes

Everything the Eat The Frog business franchise uses is designed to deliver the results of a professional athlete. With world-leading fitness technology and equipment, you're set up for success. There are no mirrors to keep you focused, the lights coordinate with the intensity of the exercises, and an immersive screen demonstrates the correct form for each exercise. 

With our equipment, everything is powered by your body and strength, reducing the likelihood of injury or post-workout discomfort. Best of all, the 24/7 access means you can make the most of the facilities anytime - every member gets their own key to the studio. 

  •  Keep track and reassess 

All athletes will tell you success is never a one-time thing. It's succeeding, then failing, then going back to the drawing board, re-planning then succeeding again. To progress, you need to re-evaluate. Keep an eye on how far you've come, how far you've got to go, and how you're going to get there. 

With fitness assessments every eight weeks you can track your results to see progress and meet your goals faster. 

  •  An 'Eat The Frog' mindset 

A champion mindset is your not-so-secret weapon. It touches everything you do, including the hardest things. For many people, that's fitness. 

The Eat The Frog name was inspired by Mark Twain's famous quote: "If the first thing you do in the morning is to eat the frog, then you can continue your day with the satisfaction of knowing that this is probably the worst thing that will happen to you all day". 

As a professional athlete, Bryan tackled his day with this in mind. No matter what training was on the cards or how hard it was, he had to Eat The Frog. Today, the philosophy has been adopted by our community wholeheartedly, which has pushed us to become a top fitness brand. Take the leap, do the work, Eat The Frog, and it's all up from there.  

So maybe you've been going to the gym, working up a sweat, but not seeing the results you want? Perhaps you don't just want exercise – you want transformation! Eat The Frog Fitness is more than a gym. It's a community of people ready to share meaningful change. A team that is not ready to settle for anything less than amazing results. 

Interested in a franchise business opportunity? 

Eat The Frog is a premier business that is rapidly growing its brand and opening studios across the nation. It's a franchise business opportunity that will see you become your own boss. 

If you are interested in learning about owning your own Eat The Frog Fitness studio, please visit