If you’re going to be successful in business, a few things are as important as offering a truly superior customer experience. Happy members mean not only long-term retention but translate into a greater word of mouth, more brand awareness, and an ever-widening member base.
At Eat The Frog Fitness, we partnered with Listen360 to get instant, actionable customer feedback and measure our NPS score. Net Promoter Score®, or NPS®, is a ranking between 1-100 that measures customer experience and predicts business growth. This proven metric transformed the business world and now provides the core measurement for customer experience management programs worldwide.
So what have we learned over the course of monitoring our NPS? Our customers like us. They really, really like us. This is one of the main reasons we’ve become a top franchise opportunity.
Our Top Fitness Franchise Delivers a Superior Customer Experience
The average net promoter score varies depending on the industry in question. Businesses in the healthcare space, for example, attain an average of 27, while the Education field tops out 71 (statista). Suffice to say that scores over 70 are good, over 80 are great, and over 90 - almost unheard of.
Here are a few examples of how notable businesses rate in terms of their reported NPS scores:
Apple - 47
Google - 11
Samsung - 67
Amazon - 25
Louis Vuitton - 40
Starbucks - 77
Among the world’s most popular brands, Costco held the highest NPS score that we could find at 79.
With that in mind, we have some thrilling news: Eat the Frog Fitness currently has a lifetime NPS score of 92!
That’s right – our customers love Eat The Frog Fitness more than many of the most popular brands in the world!
In fact, throughout COVID, our score reached 94. Let me say that again, during COVID, our NPS score increased! That is practically unheard of no matter what industry a company happens to be in. This is 100% due to our amazing network of owners and their teams approaching every day with a member-first attitude. And because of all this, we stand as one of the top franchise opportunities you can find.
In other words, now is the perfect time to own a fitness studio!
A Top Franchise Opportunity that Will Continue to Thrive
We have been proud of Eat The Frog Fitness' outstanding NPS score, but especially so with the odds stacked against the fitness industry over the last two years. With our NPS score so high, we are confident that we deliver an exceptional member experience. The strength of our member feedback sets us apart in the fitness industry amongst our direct boutique studio competitors and is a strong indication of predictive brand growth.
Simply put, if you’re looking for a top franchise opportunity in which a happy customer base provides plenty of room to grow, you’ve found it!
If you want to know more about franchising with Eat The Frog Fitness, visit FrogFranchise.com.