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New franchisees to open two studios in Sarasota Florida. General, Franchising Opportunities , New Location | Monday, January 17, 2022


Eat The Frog Fitness is on the move announcing another new franchisee that has joined the brand. We are excited to welcome Dr. Franklin and Lauren Luke to the Frog Squad! 

The Luke's plans to open two studios in the Sarasota, Florida, area soon. Franklin is a Doctor of Chiropractic and founded the award-winning company called River City Chiropractic Wellness in Richmond, Va. He is also a Marine Corp veteran who served in Bosnia and Sierra Leone. Lauren Luke is an Integrative Health Coach, certified and trained by Duke University. She is also the former owner and office manager of River City Chiropractic Wellness. 

Franklin and Lauren have been married since 2005 and have two daughters. They enjoy volunteering at the Food Pantry to serve their community as a family. When Franklin and Lauren worked together at River City Chiropractic, their mission was to "Heal the World, One Person at a Time." It is no surprise that fitness is another significant step in achieving this mission. 

When asked why they chose to partner with Eat The Frog Fitness on their next business venture, they said, "We decided on Eat the Frog because of the amazing workout! We were looking for a franchise in the Health and Fitness industry and loved the concept. We knew we made the right choice with Eat The Frog because the company has strong values aligned with our own". 

The Luke's have expressed their desire to leave a lasting impact on members' health and wellness. "We can't wait to bring Eat the Frog to the Sarasota market. There is a real need for individualized attention to members in the gym industry. We aim to solve the issue of retention by providing an excellent experience, customer service, and personalized group fitness", says Franklin. 

The Luke's will join a growing Frog Squad community in Florida, where there are already 5 Eat The Frog Fitness locations.


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