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Eat The Frog Fitness Continues Growth in Tennessee. Franchising Opportunities , New Location | Friday, April 1, 2022


Today, in its 4th year of franchising, Eat The Frog Fitness announced that the Tennessee market is getting another studio. Despite the pandemic, Eat The Frog has continued to grow throughout, with this new studio soon to join the 24 already open, 7 already in active membership pre-sale, and 34 in development.

Tennessee's first studio opened roughly two years ago when franchisees Lee and Beth Stromatt opened in the Brentwood area. Being the first studio in the area, they were excited to offer to Eat The Frog's hyper-personalized approach to fitness and spread the word about this emerging brand. Owner Beth thanked the local community for their warm welcome and for making it possible to open despite the pandemic saying, "We appreciate the support. We are excited to be here, and thank you to our team, my family, and members," she said.

According to Eat the Frog CEO Joe Culver, "The brand's entry into Tennessee represents an exciting step in our mission to bring greater health and fitness to members all across the country. Today's gym-goer is more tech-savvy and health-conscious than ever, and Eat the Frog delivers on these trends. We're looking forward to opening more franchises in Tennessee and throughout the United States." 

New franchisees Shaina and Patrick Anderson also just signed on with the brand and are set to open their Tennessee studio sometime in mid to late 2022. 

About Eat The Frog Fitness

Eat The Frog Fitness is about doing the work and not procrastinating. Co-Founded by Olympic Gold Medalist Bryan Clay, Eat The Frog is one of the fastest-growing boutique fitness franchise companies. Backed by elite athletic insights - Eat The Frog Fitness has developed a unique hyper-personalized approach to fitness that combines the best of personal training, group fitness, FitTech, and community to help members achieve real results.

Eat The Frog disrupts the fitness industry completely. You get the motivation of a group and the results of personal training with an individual training plan, custom heart rate algorithm, one-on-one coach support, and a truly immersive workout experience. So even though fitness is hard, with Eat The Frog, you'll feel like you have an entire team of professionals at your back. For more franchising information, visit Media inquiries can be directed to