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Eat The Frog Heads To Texas, Home of NBA star and investor Anthony Tolliver. Franchising Opportunities , New Location | Monday, March 14, 2022


Eat the Frog Fitness Opens New Franchises Nationwide and Expands into New Markets, making it one of the fastest-growing fitness franchise brands in the United States. “With explosive Growth (1,150%) in just three years, we’ve rapidly become one of the leading franchise opportunities in the fitness industry,” says CEO and Co-Founder, Joe Culver.

Currently, Eat the Frog Fitness has 39 locations in development with six more in membership pre-sale. This is driving expansion in markets like California, Kansas, North Carolina, Florida, Arizona, Illinois, and more. The brand is also breaking into entirely new markets in Iowa, New Jersey, and Texas, with plans to launch 10+ corporately owned studios in the Texas market over the next two years. Five new franchisee groups have joined the brand in the past quarter.

According to NBA player and Eat The Frog investor Anthony Tolliver, “the aggressive expansion of Eat The Frog Fitness into Texas is a great step for the brand and I am personally excited to have several new studios opening throughout my home state”.

Co-founded by Olympic Gold Medalist Bryan Clay, Eat the Frog Fitness offers proprietary training methods via a proven franchise-based business model that benefits both franchise owners and members. Fusing classic bodyweight exercise techniques with technology-driven training methods, Eat the Frog features:

  • A 24/7 business model that minimizes the need for staffing while maximizing membership potential.
  • Workouts via an immersive studio experience.
  • Live and virtual in-studio coaching.
  • 16, 20, and 24 station models - offering flexibility to enter any market. 

These and other factors have been instrumental in fueling success not only for the brand but for franchise owners seeking sound investment opportunities and members seeking effective workout routines. 



With 24/7 access to live and virtual coached sessions.  Eat the Frog Fitness combines athlete-inspired training, cutting-edge technology, and real-time heart rate monitoring for one of the most personal workout experiences on the market. The Eat the Frog Fitness method helps members achieve incremental improvements on a continual basis while remaining engaged over the long term.

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