WHAT MAKES NOW THE PERFECT TIME TO FRANCHISE WITH EAT THE FROG FITNESS?
The fitness industry is a $35 billion dollar industry with 60.9 million gym members across the US. With the ebbs and flows of the economy evidence has shown that one thing stands true: the fitness industry has proven to be resilient. Recent studies show that the fitness industry is growing, and at Eat The Frog Fitness, over the last year we've opened 13 studios with 15 more in development, and no sign of slowing down.
The fitness industry continues to outperform other industries. Traditional 'big box' gyms reported a 22% growth rate while studios (athletic based and cycling/rowing studios) reported a 37-41% growth rate between 2015 - 2019 (IHRSA). Compared to other popular franchising-related industries like restaurant and dinning reported a .84% growth over the last 5 years and the spa industry worldwide is expected to only grow at an annual rate of 4.1%.
Now more than ever consumers are realizing the importance of prioritizing their health. With a desire to get fit and live a healthier lifestyle, people are flocking to fitness centers to not only see results but find their community. At Eat The Frog Fitness, we are well-equipped to handle this demand. Our athletic-inspired, personal group training model allows us to create custom training plans to fit each member's needs. Whether it's a first-time desire to get fit, or a seasoned athlete looking to energize their routine, utilizing our science-backed workouts, and industry leading equipment we're helping people everywhere to achieve their goals. On top of that, we've created a community of #FrogSquad members within each studio that is filled with motivators, accountability partners and friends that make coming to the gym every day something to look forward to.