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Why Fitness Is Great for Business When You Own a Fitness Franchise. General, Franchising Opportunities , Fitness | Monday, February 7, 2022


We talk a lot about the benefits of owning a fitness franchise on our blog, so today we’re going to do something a little bit different and take a look at how health and fitness can support a thriving business.

When you own a fitness studio, fitness is obviously at the core of your operations. It places you at the heart of our local fitness community and ensures that you’re surrounded by like-minded fitness enthusiasts who are more than happy to spend money on healthy pursuits.

But owning a fitness franchise is more than a great entrepreneurial opportunity. When fitness is part of your operations, it tends to mean that you and your staff enjoy healthy, fit lifestyles, which in turn can help fuel the success of your business and bolster your bottom line.

Let’s take a look at how health and fitness can support success in business.

How Fitness Is Good for Business

When you own a fitness studio, thereby making health and fitness an integral part of your operations for you and your team, you will see a range of physical and mental benefits:

  • Member acquisition and retention

When you own a fitness franchise, acquiring and retaining members is essential for your success. If they’re going to trust your business with their health and fitness, they want to know that you and your team make it a personal priority!

  • Reduced absenteeism

Regular exercise plays a major role in supporting a healthy immune system, which helps the body combat a wide range of common illnesses. This can help reduce the number of sick days needed for you and your team.

  • Stress reduction

Stress and depression are not only bad for individuals but can have a negative impact on how employees function on the job. A stress-free, happy team is more capable of helping your business thrive!

  • Improved job satisfaction and teamwork

Studies have shown that employees who enjoy health and fitness as a side benefit of their work tend to enjoy their jobs more and work better as a team. This not only improves day-to-day operations but will bolster employee retention in the long run.

These are just a few of the most notable benefits of fusing fitness with work. In fact, these benefits have proven to be so substantial that many workplaces are actually building gyms into the office. But when you own a fitness franchise, your workplace IS the gym!

The Benefits of Owning a Fitness Studio

There are also many benefits to owning a business in the fitness industry that go beyond these sorts of individual staff considerations.

  • The fitness industry is booming

The realm of fitness has been a lucrative space for a long time now, but in recent years it’s exploded to become a $1.5 trillion industry. Not only that, but recent industry trends have leaned toward experiential fitness, personal training, and virtual training, all of which are part of the Eat the Frog business model.

In other words, when you own a fitness franchise like Eat the Frog, you seize upon the latest trends in a booming industry.

  • Multiple revenue streams

When you own a fitness studio like Eat the Frog, you benefit from having several revenue sources at once. On top of the membership fees—which at Eat the Frog range between $99 and $299—your franchise will earn revenues from small group training, retail merchandise, pay-to-participate challenges and events, membership upgrades, and more. All of this translates into more revenue to fuel your success!

  • Ongoing opportunities for expansion

One of the great things about owning a fitness franchise like Eat the Frog involves the endless opportunities for expansion it presents. As your location thrives, you can always open new locations and continue to grow your operation!

Fitness = Good Business

As we’ve hopefully made clear, fitness makes for good business. As an entrepreneurial endeavor, it brings you into a booming industry with multiple revenue streams and plenty of room for growth and expansion. And on a day-to-day basis, having health and fitness integrated into your operation will help to fuel a healthy business!

In other words, now is the perfect time to own a fitness franchise. Act now to secure your location.